ZenithOptimedia: Online Ad Spend To Overtake Radio, Magazines In Two Years

With the exception of online, the ad industry is in a slump. Growth is in the low single digits and will only gain next year because of the US presidential election, European football and Olympics. Accordingly, ZenithOptimedia has released an advertising forecast that reflects projected growth of a modest 4.1 percent in the US and 6.7 percent globa

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