“WAA and IAB ‘Officially’ Working Together”

As those of us working stiffs slog out our Monthly Reports, hope appears on the horizon!

Jodi McDermott reports on the MediaPost Blog of her involvement in a burgeoning partnership between the WAA (Web Analytics Association) and the IAB (Internet Advertising Bureau).

The promise of standardized metrics has been the Alchemy of the industry, but would make a significant difference in soe of our day-to-day lives.

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