“Video Ad Study Shows High Engagement Rates Aug 2008”

A new study composed by Break Media and developers Panache confirms industry-wide numbers on a variety of video advertising formats.

“Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache.

For overlay ads and non-overlay banners, about 78% viewed the ads for at least 15 seconds. Non-overlays had click-throughs of 0.08%, while overlays were higher at 0.65%–five times the industry average for standard display ads.”

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