"The Cost of Leaving Hispanics Lost in Translation"

This one’s for Jess & Rod –

Juan Tornoe makes every argument that I have been able to think of, even the most obvious ones, for optimizing with Spanish language landing pages and ads.

“Even if the Latino who comes to your website is fully bilingual and looking for exactly what you sell, they may prefer to read about your offering in Spanish.”

Exactly.

eMarketer, and the link to the Pew Hispanic Center Report, you’ll want to keep this one handy.

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