There is a variety of Google AdWords ad formats: Text Ads Image (and animated) ads Video ads Local business ads Mobile ads Text ads format: Headline – 25 characters including spaces Description – 2 lines 35 characters each, including spaces Display URL – 35 characters, including spaces Destination URL – up to 1024 characters Editorial [...]
No misleading users: Indicate ownership of url Appropriate extension Is a website Comply with Editorial Policy Destination URL: Must be a working website No “Under Construction” Must be an HTML page Back Button: must work properly. No Pop-ups on the landing page. Affilates are allowed, but only one ad is allowed per display URL, per [...]
AdWords allows you to: Target, so as to obtain max ROI Target, no avoid unlikelies Allowing you to obtain max ROI Reach: 80% of internet users in the United States view AdWords ads. Cost: Pay via clicks (CPC), or impressions You control the budget No minimum spend Edit settings anytime Timing: Targets active searchers Flexibility [...]
Basic Definitions to remember: Cost-per-click (CPC) Quality Score: is made up of Click-through-rate (CTR) Relevance of ad text Historical keyword performance Other factors When QS increases, minimum bid decreases. Minimum bid Click-through-rate (CTR): which is 100x(# of ad clicks / # of impressions) Google Network includes: Google Search Network eg: Froogle Earthlink Google Content Network [...]
