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SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries Tagged ‘Review Session’

Review Session – Trademarks

Trademarks owned by Google are not allowed.
Google Trademarks
Examples:

Google
Froogle
Gmail
Orkut
Keyhole
PageRank

What is a trademark?
Must be obtained on a country-by-country basis.
Google’s Trademark Policy
Advertisers may select trademarks in their keywords or ads. Google does not arbitrate.
Google may help in a dispute with limited investigation, but this policy only applies to sponsored results, not organic.
Trademark Compaint Procedures
Google’s Trademark Complaint Procedure page
If [...]

Review Session – Image Ads Policy

Quality

Not poor quality, legible text

Deceptive Tactics

No mock animated features

Image Ad Layout

Follow appropriate height and width requirements of the ad you chose
No rotation or inversion
Only one ad at a time
Don’t show the same ad multiple times

Image Ad User Bar
Already includes:

Display URL
Feedback Link
Provided by Google Info

Image Ad Content

Family Safe
No adult material
No Sexual themes
No inappropriate language
No porn

Blogged with [...]

Review Session – Image Ads Policy

Image Ads Guidelines

Image ads must adhere to the same policies as text ads, in addition to those below
Many languages available
Shown on some partner sites, not SERPs

Guidelines Summary:

Quality – Clear and readable
Deceptive Tactics – No functionality that doesn’t work
Image Ad Layout – Size and orientation must meet height and width requirements
Image Ad User Bar –

Display [...]