If the trademark owner has managed to limit the infringer’s use of the trademark, Google may choose to not show ads.
Or they may not.
For example, variations of an excluded keyword aren’t the trademarked term, and may be allowable.
US/Canada Trademarks
Google will on ly investigate, not turn off. The following information must be provided with complaint:
Name of Company
Contact information, including email address and mailing address
List of trademarks at issue, including country/countries of registration
Identity of ads by Display URL, and whether all ads are bad, or if it is specific ads
Who is allowed to use the trademark
“I have a good faith belief that use of the trademarks described above with the advertisements described above are not authorized by the trademark owner or its agent, nor is such use otherwise permissible under law.”
“I represent that the information in this notification is true and correct and that I am authorized to act on behalf of the trademark owner.”
Signature
Non-US / Canada Trademarks
Same as above, but also include:
The nature of the content that is concerning, and keywords that trigger the ad
Where to Send Your Letter
Google, Inc.
Attn: Google AdWords, Trademark Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
Or fax to:
In the US: 650-618-1499
Outside the US: 011-650-618-1499
Attn: Google Trademark Complaints
January 18, 2008 at 9:54 pm · Filed under Google, PPC, SEM
Basic Definitions to remember:
Cost-per-click (CPC)
Quality Score: is made up of
Click-through-rate (CTR)
Relevance of ad text
Historical keyword performance
Other factors
When QS increases, minimum bid decreases.
Minimum bid
Click-through-rate (CTR): which is
100x(# of ad clicks / # of impressions)
Google Network includes:
Google Search Network
eg: Froogle
Earthlink
Google Content Network
eg: Gmail
The New York Times
AdWords offers language and location targeted advertising in search and content targeting, but also placement targeted advertising on the Content Network.
January 18, 2008 at 9:15 pm · Filed under Google, PPC, SEM
While studying for my Google AdWords certification, I have come across various facts & figures that I will likely need to know for the exam, and, quite frankly, could be usefull for our Sales Staff. This blog seems as strong as a means for distribution as any, so here goes…
