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Survey Says: Search Right Behind Email Marketing In Best-Per

Jan.25, 2008 in Metrics, SEM

The 2nd Annual Marketing & Media Survey from Datran Media was released and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders “which advertising media buys perform strongly for your company”? 80% said email marketing but right behind them was search at

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