“Survey: Digital Ads to Surpass Traditional Within Five Years”
Mark Walsh reports for Online Media Daily on the Accenture 2008 Global Media Survey.
Significant metrics include notice that “two-thirds of the 100 senior executives surveyed across media have less than 40% of capabilities required to take advantage of the new digital market-the same level as last year.”
With executives reporting 62% ready for online menetization, Walsh has doubts that the truth will reach the expectations being reported.
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