“Survey: Digital Ads to Surpass Traditional Within Five Years”

Mark Walsh reports for Online Media Daily on the Accenture 2008 Global Media Survey.

Significant metrics include notice that “two-thirds of the 100 senior executives surveyed across media have less than 40% of capabilities required to take advantage of the new digital market-the same level as last year.”

With executives reporting 62% ready for online menetization, Walsh has doubts that the truth will reach the expectations being reported.

Subscribe, And Read The Full Article

Blogged with the Flock Browser