Searcher Behavior: On- and Offline Purchase Stats

Sep.13, 2007 in Metrics

ComScore has been the most active research firm in searcher behavior studies. It has released a study that offers some amazing stats regarding search. The results show 25 percent of searchers purchased an item directly related to their query. Diversity of conversion across categories was significant.

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Searcher Behavior: On- and Offline Purchase Stats

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