Review Session – Trademarks

Trademarks owned by Google are not allowed.

Google Trademarks
Examples:

  • Google
  • Froogle
  • Gmail
  • Orkut
  • Keyhole
  • PageRank

What is a trademark?
Must be obtained on a country-by-country basis.

Google’s Trademark Policy
Advertisers may select trademarks in their keywords or ads. Google does not arbitrate.

Google may help in a dispute with limited investigation, but this policy only applies to sponsored results, not organic.

Trademark Compaint Procedures
Google’s Trademark Complaint Procedure page

If the trademark owner has managed to limit the infringer’s use of the trademark, Google may choose to not show ads.

Or they may not.

For example, variations of an excluded keyword aren’t the trademarked term, and may be allowable.

US/Canada Trademarks
Google will on ly investigate, not turn off. The following information must be provided with complaint:

  • Name of Company
  • Contact information, including email address and mailing address
  • List of trademarks at issue, including country/countries of registration
  • Identity of ads by Display URL, and whether all ads are bad, or if it is specific ads
  • Who is allowed to use the trademark
  • “I have a good faith belief that use of the trademarks described above with the advertisements described above are not authorized by the trademark owner or its agent, nor is such use otherwise permissible under law.”
  • “I represent that the information in this notification is true and correct and that I am authorized to act on behalf of the trademark owner.”
  • Signature

Non-US / Canada Trademarks
Same as above, but also include:

  • The nature of the content that is concerning, and keywords that trigger the ad

Where to Send Your Letter
Google, Inc.
Attn: Google AdWords, Trademark Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA

Or fax to:
In the US: 650-618-1499
Outside the US: 011-650-618-1499
Attn: Google Trademark Complaints

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