Review Session – Image Ads Policy

Image Ads Guidelines

  • Image ads must adhere to the same policies as text ads, in addition to those below
  • Many languages available
  • Shown on some partner sites, not SERPs

Guidelines Summary:

  • Quality – Clear and readable
  • Deceptive Tactics – No functionality that doesn’t work
  • Image Ad Layout – Size and orientation must meet height and width requirements
  • Image Ad User Bar –
    • Display URL
    • Feedback link
    • “Provided by Google” designation

    Don’t include these in your creative. They will be auto-generated

  • Image ad content – Family safe

Read The Full Module

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