Review Session – Image Ads Policy

Mar.10, 2008 in Google, PPC

Image Ads Guidelines

Image ads must adhere to the same policies as text ads, in addition to those below
Many languages available
Shown on some partner sites, not SERPs

Guidelines Summary:

Quality – Clear and readable
Deceptive Tactics – No functionality that doesn’t work
Image Ad Layout – Size and orientation must meet height and width requirements
Image Ad User Bar –
- Display URL
- Feedback link
- “Provided by Google” designation
Don’t include these in your creative. They will be auto-generated
Image ad content – Family safe

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Review Session – Image Ads Policy

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