Image Ads Guidelines

  • Image ads must adhere to the same policies as text ads, in addition to those below
  • Many languages available
  • Shown on some partner sites, not SERPs

Guidelines Summary:

  • Quality - Clear and readable
  • Deceptive Tactics - No functionality that doesn’t work
  • Image Ad Layout - Size and orientation must meet height and width requirements
  • Image Ad User Bar -
    • Display URL
    • Feedback link
    • “Provided by Google” designation

    Don’t include these in your creative. They will be auto-generated

  • Image ad content - Family safe

Read The Full Module

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