Review Session – Identifying Invalid Clicks

“Common reasons for click increases”:

  • Competitor behavior
  • Google Network
  • Seasonal chnages
  • Budget changes
  • Ad relevancy

If you have been affected:

  1. Indentify instances
  2. Examine overall patterns
  3. Compare your weblogs to your account reports

Google’s Ad Traffic Quality Team

  1. The campaign(s), ad group(s), and/or keyword(s) associated with the suspicious clicks.
  2. The date(s) and time(s) of the suspicious click activity.
  3. Any data in your weblogs or reports that indicate suspicious IP addresses, referrers, or requests.
  4. A paragraph describing the trends in logs and/or reports that led you to believe the click activity is invalid.

3-5 business days for response.

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