Review Session – Google AdWords

Google AdWords shows your ad only to the most relevant audience possible through the use of keyword-based advertising.

Formats of Google AdWords Ads:

  • text ads (most common)
  • image (and animated) ads
  • video ads
  • local business ads
  • mobile ads

Text Ads Format:

  • Headline – 25 characters
  • Description – two lines of up to 35 characters each
  • Display URL – 35 characters
  • Destination URL – up to 1024 characters

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