Review Session – Google AdWords Ads

There is a variety of Google AdWords ad formats:

  • Text Ads
  • Image (and animated) ads
  • Video ads
  • Local business ads
  • Mobile ads

Example AdWords ad
Text ads format:

  • Headline – 25 characters including spaces
  • Description – 2 lines 35 characters each, including spaces
  • Display URL – 35 characters, including spaces
  • Destination URL – up to 1024 characters

Editorial Policies

  • Spacing – Appropriate spacing
  • Punctuation & Symbols – No unnecessary
  • Grammar & Spelling – Use logical guidelines
  • Capitalization – Title case is ok, but no all caps
  • Repetition – Not gimimicky
  • Inappropriate Language – No offensive language
  • Unacceptable Phrases – Must be descriptive of the product, service, or website
  • Superlative Claims – Require 3rd party verification on the landing page
  • Competitive Claims – Must be supported on your landing page
  • Offer Not Found – Any special offer must be supported within 1-2 clicks of your landing page

Read The Full Module

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