SEO Nonsense

There is a variety of Google AdWords ad formats:

• Text Ads
• Image (and animated) ads
• Video ads
• Local business ads
• Mobile ads

Text ads format:

• Headline – 25 characters including spaces
• Description – 2 lines 35 characters each, including spaces
• Display URL – 35 characters, including spaces
• Destination URL – up to 1024 characters

Editorial Policies

• Spacing – Appropriate spacing
• Punctuation & Symbols – No unnecessary
• Grammar & Spelling – Use logical guidelines
• Capitalization – Title case is ok, but no all caps
• Repetition – Not gimimicky
• Inappropriate Language – No offensive language
• Unacceptable Phrases – Must be descriptive of the product, service, or website
• Superlative Claims – Require 3rd party verification on the landing page
• Competitive Claims – Must be supported on your landing page
• Offer Not Found – Any special offer must be supported within 1-2 clicks of your landing page

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