Review Session – Benefits of AdWords

AdWords allows you to:

  • Target, so as to obtain max ROI
  • Target, no avoid unlikelies
  • Allowing you to obtain max ROI

Reach: 80% of internet users in the United States view AdWords ads.

Cost:

  • Pay via clicks (CPC), or impressions
  • You control the budget
  • No minimum spend
  • Edit settings anytime

Timing: Targets active searchers

Flexibility and Control:

  • Updates to ads withing 15 minutes
  • Available 24/7
  • Ads start running almost immediately

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