SEO Nonsense

Basic Definitions to remember:

• Cost-per-click (CPC)
• Quality Score: is made up of
  • Click-through-rate (CTR)
  • Relevance of ad text
  • Historical keyword performance
  • Other factors

  When QS increases, minimum bid decreases.

• Minimum bid
• Click-through-rate (CTR): which is
  100x(# of ad clicks / # of impressions)

Google Network includes:

• Google Search Network
  • eg: Froogle
  • Earthlink
• Google Content Network
  • eg: Gmail
  • The New York Times

AdWords offers language and location targeted advertising in search and content targeting, but also placement targeted advertising on the Content Network.

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