Review Session - Basic AdWords Features
Basic Definitions to remember:
- Cost-per-click (CPC)
- Quality Score: is made up of
- Click-through-rate (CTR)
- Relevance of ad text
- Historical keyword performance
- Other factors
When QS increases, minimum bid decreases.
- Minimum bid
- Click-through-rate (CTR): which is
100x(# of ad clicks / # of impressions)
Google Network includes:
- Google Search Network
- eg: Froogle
- Earthlink
- Google Content Network
- eg: Gmail
- The New York Times
AdWords offers language and location targeted advertising in search and content targeting, but also placement targeted advertising on the Content Network.
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