Review Session – Basic AdWords Features

Basic Definitions to remember:

  • Cost-per-click (CPC)
  • Quality Score: is made up of
    • Click-through-rate (CTR)
    • Relevance of ad text
    • Historical keyword performance
    • Other factors

    When QS increases, minimum bid decreases.

  • Minimum bid
  • Click-through-rate (CTR): which is
    100x(# of ad clicks / # of impressions)

Google Network includes:

  • Google Search Network
    • eg: Froogle
    • Earthlink
  • Google Content Network
    • eg: Gmail
    • The New York Times

AdWords offers language and location targeted advertising in search and content targeting, but also placement targeted advertising on the Content Network.

Read The Full Module.