Don’t worry, it’s not as much fun as it sounds.
I received notice today that I have several account which contain keywords that will be “unmapped.”
Recently, advertisers have voiced a need to manage some of these synonyms separately, so that they can use separate bidding and creative strategies, and business goals. To give you more control over your ads, we plan to remove a limited number of keyword mappings on July 29, 2008.
What does this mean for your account?
You may still receive traffic for these terms through the Advanced match type even after these terms are unmapped. For better control, however, we suggest adding these “new” terms to your existing account, along with new bids and ads. If you choose to add the new terms, keep in mind that they will be rejected as duplicates prior to July 29, if you are adding to the same ad group as your existing bidded term.”
Since this means access to more keyword combination options, this seems like great news. A little extra work next week and I will have more options than ever before, right.
Than why do I feel like there are a bunch of Search Marketing reps, sitting around with nothing to do since all of their bosses have left the company, and trying to come up with ways to make me pull my hair out.