“Microsoft Gets Into Interactive TV Ads; Buys Navic”

Jun.18, 2008 in Marketing, Video

“Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. ”

With wider options for their demos, the effort should prove to be fairly strong competition for Google.

read more | digg story

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“Microsoft Gets Into Interactive TV Ads; Buys Navic”

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