“Memo to geeks: You are not your customers”

May.22, 2008 in Marketing, SEM

As we begin our big re-design effort, Dwight Silverman‘s warning should be heeded.

While we see the advantages of the technology that we have access to, most of our market does not value it the same, and they are the point, right?

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“Memo to geeks: You are not your customers”

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