“iProspect Blended Search Results Study”

iProspect‘s April 2008 study tackles the advent of “blended” or “universal” search results.

One of the important implications of finding to note is their emphasis on optimized news, image, and video assets.

For the numbers crunchers, it is as important for ever to be at, or towards the top:

“…68% of search engine users click a search result within the first page of results, and a full 92% of search engine users click a result within the first three pages of search results.” Those numbers have risen, although slightly, from 2002 and 2004 studies.

Read The iProspect Study

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