“Internet Advertising Revenues Top $21 Billion In ’07, Reaching Record High”
IAB and PricewaterhouseCoopers LLP (PwC) have release their 2007 Internet Advertising Report.
Major metrics include:
- “For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26 %, itself the former record year.
- Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.
- This is the fourth consecutive year and 13th consecutive quarter of record results.”
The data seems to follow wider technology trends, and slight steps away from old-form advertising tatctics, opting instead for Seach and Performance deals.
No huge surprise, Classifieds took another turn for the worse.
Blogged with the Flock Browser
Add New Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks
(Trackback URL)