"Internet Advertising Revenues Top $21 Billion In ’07, Reaching Record High"
IAB and PricewaterhouseCoopers LLP (PwC) have release their 2007 Internet Advertising Report.
Major metrics include:
- “For the full year 2007, revenues totaled $21.2 billion, exceeding 2006 performance by 26 %, itself the former record year.
- Q4 2007 Internet advertising revenues hit $5.9 billion, representing historic revenues for a single quarter and a 24% increase over the same period in 2006.
- This is the fourth consecutive year and 13th consecutive quarter of record results.”
The data seems to follow wider technology trends, and slight steps away from old-form advertising tatctics, opting instead for Seach and Performance deals.
No huge surprise, Classifieds took another turn for the worse.
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