"Google Now Notifies Of "Search Customization""

Danny Sullivan posts about a new feature in Google Search that i somehow missed:

“Google is now showing “search customization” messages to inform searchers when their search results have been modified from “normal” due to a searcher’s geographic location, previous query or web surfing and search history. It’s a nice move to help searchers know what exactly is going on “under the hood” at Google”

read more | digg story