“Getting to Google Is Hard”

Since our Local Sales efforts focus a great deal on “Training,” Jakob Nielsen’s latest Alertbox tackles one of our raging debates – How capable should we assume these people are?

Some of the results determind should suprise me, but somehow just don’t:

“In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful. In other words, 1/4 of users who wanted to use Google couldn’t do so. (Instead, they either completely failed to get to any search engine or ended up running their query on a different search engine — usually whatever type-in field happened to be at hand.)”

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