“Further Look into Google Local”

Back in 2005, Paul Jahn‘s “Further Look Into Google Local” reviewed Google’s Local Business Listings offering. The pre-bulk feed, and pre-10-box results review offers a historical perspective of the genesis of Google’s Local, and suggests some recommendations for basic optimization.

This primer is a great place to start when introducing Google’s Local Business Center to a un-familiar client, or when presented with the all too common question, How do I get included in the Map Results?”