http://seononsense.com Making sense of the Search Engine Optimization and Marketing World Wed, 27 Aug 2008 16:34:48 +0000 http://backend.userland.com/rss092 en In the latest Google Blog post, the search engine is claiming to have solved the video monetization puzzle that has been plaguing the advertising industry. In the post, Google claims that, through its implementation of its Video ID service, they have been able to not only identify, but also allow copyright ... http://seononsense.com/google-claims-answer-to-video-moentization-with-video-id/ Google's promised Ad Manager has launched today. Promising to be the DART - lite solution for low cost ad serving to a growing community, Ad Manager intends on opening up ad serving to the online world at large. Take The TourBlogged with the Flock Browser http://seononsense.com/google-ad-manager-launches-for-public/ Yea! No more "Inactive For Search!" Let the dancing in the streets begin... read more | digg story http://seononsense.com/inside-adwords-quality-score-improvements/ A new study composed by Break Media and developers Panache confirms industry-wide numbers on a variety of video advertising formats. "Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache. For overlay ... http://seononsense.com/video-ad-study-shows-high-engagement-rates-aug-2008/ July's numbers for July 2008 are out, and Google has finally broken the magic number. Google now reports 70.77 percent of all U.S. searches. read more | digg story http://seononsense.com/google%e2%80%99s-share-of-us-searches-hits-70/ As many early testers have revealed, Google has begun adding more information about their personalization tactics to the results. In the case of Pay Per Click Ads, the method of customization is added to a non-customizable bottom line of the ad. The description shows who this ad has been targeted at. ... http://seononsense.com/google-tagging-personalization-in-both-ppc-and-organic-results/ IMMI (Integrated Media Measurement Inc.) has provided new details on the latest figures for online programming. The numbers are impressive enough to almost make me skeptical. One interesting note: the data collection was targeted around major metropolitan centers such as New York, Chicago, Los Angeles, Miami, Houston and Denver, ignoring the ... http://seononsense.com/fifth-of-tv-viewers-watching-online-survey/ TechCruch note's another new Google acquisition. This one could provide video editing capabilities to YouTube. Read The Full Post http://seononsense.com/google-acquires-omnisio-to-spice-up-youtube/ A March study conducted by Simmons/Experian Research and Coupons, Inc. concludes increased adoption of online coupons, and provides metrics. "The number of American adults using online coupons rose by 39% to 36 million between 2005 and 2008,"read more | digg story http://seononsense.com/survey-online-coupon-usage-up-39/ Danny Sullivan posts about a new feature in Google Search that i somehow missed: "Google is now showing "search customization" messages to inform searchers when their search results have been modified from "normal" due to a searcher's geographic location, previous query or web surfing and search history. It's a nice move ... http://seononsense.com/google-now-notifies-of-search-customization/