"Driving Video Consumption"

A good post at SearchEngineLand from Stephen Baker.

He breaks down some of the video advertising metrics, including:

– A potential suggestion to help increase CPMs to 20-30% through 2011
-The alert that media outlets are generally only publishing 10% of their video programming to their websites (I’d like to know the numbers for our sites – I know we are above that average)

I would have liked to see more suggestions as to how smaller advertisers can grab more of the pie. Are we just left with the share that Google offers us on their overlays?

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