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Official Discontinuation Of The Yahoo! Search Marketing Ambassador Program

July 23, 2008 at 11:46 am · Filed under PPC, Yahoo!

Not that it’s much of a surprise, but the official word from Yahoo! on their abandoned Ambassador Program came to me in an email today:

” Dear Current or Prospective Yahoo! Search Marketing Ambassador:

The
Yahoo! Search Marketing Ambassador program was specifically developed to help
marketers drive sales leads to their clients. For the last four years, Yahoo!
has made an effort to enhance the program to provide the greatest added value to
our users. After a thorough evaluation of the program, we have decided to
discontinue the program.

The Ambassador Program, except for the limited
use of the Ambassador Logo as noted below, shall be terminated as of September
30, 2008.

For Prospective Ambassadors
Yahoo! stopped accepting
new registrations to be an Ambassador on April 29, 2008. Ambassadors with
pending certification have until July 31, 2008 to qualify to become an
Ambassador.

If you have registered but not yet obtained certification to
be an Ambassador, you have until July 31, 2008 to complete the training and take
the test to become eligible to be an Ambassador. Once certified, landing pages
will be delivered to new Ambassadors no later than August 31,
2008.

For Current Ambassadors and Prospective Ambassadors Who Become
Certified
Ambassador commissions will no longer be earned or paid for any
Managed Advertiser Account created on or after July 31, 2008. No Ambassador
commission will be earned by an Ambassador or paid by us for any Managed
Advertiser Account created on or after July 31, 2008. All Ambassadors that are
due payment of an Ambassador commission will be forwarded such payment no later
than September 30, 2008.

The Ambassador Logo may Still be
Used
Ambassadors may continue to use the logo of the Ambassador Program
on their web sites only to exhibit their designation as an Ambassador by Yahoo!.
However, all other sales, marketing and promotions relating to the Yahoo! Search
Marketing Ambassador Program must cease effective July 31, 2008.

New
Program Terms reflecting the above changes are set forth at
http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_ambassador_directory.html,
or at such other location as we may designate.

We thank you for your
support, dedication and participation in the Ambassador Program, and for your
business with Yahoo! Search Marketing. For further information on these changes,
please contact us at ambassadors-ysm@yahoo-inc.com.

Sincerely,

Your
Partners at Yahoo! Search Marketing ”

RIP Yahoo! Ambassador Program.

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My Keywords Are Being “Unmapped”

July 18, 2008 at 12:15 pm · Filed under Marketing, PPC, SEM, Yahoo!

Don’t worry, it’s not as much fun as it sounds.

I received notice today that I have several account which contain keywords that will be “unmapped.”

“We wanted to let you know that a limited number of keywords in your account that are currently linked to synonyms, or “mapped,” will soon become unmapped to give you more control over your keywords. As you may know, we use various matching technologies to link some bidded keywords to other terms that a searcher might use synonymously to look for them. This mapping connects some keywords with related synonyms, such as “car insurance” with “auto insurance.”

What’s Changing
Recently, advertisers have voiced a need to manage some of these synonyms separately, so that they can use separate bidding and creative strategies, and business goals. To give you more control over your ads, we plan to remove a limited number of keyword mappings on July 29, 2008.

What does this mean for your account?
You may still receive traffic for these terms through the Advanced match type even after these terms are unmapped. For better control, however, we suggest adding these “new” terms to your existing account, along with new bids and ads. If you choose to add the new terms, keep in mind that they will be rejected as duplicates prior to July 29, if you are adding to the same ad group as your existing bidded term.”
- Yahoo! Search Marketing

Since this means access to more keyword combination options, this seems like great news. A little extra work next week and I will have more options than ever before, right.

Than why do I feel like there are a bunch of Search Marketing reps, sitting around with nothing to do since all of their bosses have left the company, and trying to come up with ways to make me pull my hair out.

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“Yahoo to Acquire Maven Networks for $160M-$170M”

February 1, 2008 at 8:38 am · Filed under Yahoo!

Liz Gannes breaks the news about the Brightcove clone.

read more | digg story

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