A new study composed by Break Media and developers Panache confirms industry-wide numbers on a variety of video advertising formats. “Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache. For overlay ads and non-overlay [...]
IMMI (Integrated Media Measurement Inc.) has provided new details on the latest figures for online programming. The numbers are impressive enough to almost make me skeptical. One interesting note: the data collection was targeted around major metropolitan centers such as New York, Chicago, Los Angeles, Miami, Houston and Denver, ignoring the broadband capabilities or interest [...]
IMMI (Integrated Media Measurement Inc.) has provided new details on the latest figures for online programming. The numbers are impressive enough to almost make me skeptical. One interesting note: the data collection was targeted around major metropolitan centers such as New York, Chicago, Los Angeles, Miami, Houston and Denver, ignoring the broadband capabilities or interest [...]
Variety journalist Scott Kirsner reports on the YouTube about face on the issue of Pre Roll as monetization for online video. The surprise is that the Google-owned company would break down on an anti-pre roll stand, and actually finally choose revenue over user experience. It sounds like admitting that we are still stuck where no [...]
