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Archive for Video

Google Claims Answer to Video Moentization With Video ID

In the latest Google Blog post, the search engine is claiming to have solved the video monetization puzzle that has been plaguing the advertising industry.

In the post, Google claims that, through its implementation of its Video ID service, they have been able to not only identify, but also allow copyright holders to capitalize on infringement.

According to Google:

our partners are choosing the [to monetize], monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this “partner uplift,” and for some partners we’ve seen uplift as high as 9000%.”

read more | digg story

“Video Ad Study Shows High Engagement Rates Aug 2008″

A new study composed by Break Media and developers Panache confirms industry-wide numbers on a variety of video advertising formats.

“Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache.

For overlay ads and non-overlay banners, about 78% viewed the ads for at least 15 seconds. Non-overlays had click-throughs of 0.08%, while overlays were higher at 0.65%–five times the industry average for standard display ads.”

read more | digg story

“Fifth of TV viewers watching online: survey”

IMMI (Integrated Media Measurement Inc.) has provided new details on the latest figures for online programming.

The numbers are impressive enough to almost make me skeptical.

One interesting note: the data collection was targeted around major metropolitan centers such as New York, Chicago, Los Angeles, Miami, Houston and Denver, ignoring the broadband capabilities or interest of most of the country. That might have swung the numbers heavily.

Read Reuters Coverage

“YouTube to split revenues with users”

Variety journalist Scott Kirsner reports on the YouTube about face on the issue of Pre Roll as monetization for online video.

The surprise is that the Google-owned company would break down on an anti-pre roll stand, and actually finally choose revenue over user experience.

It sounds like admitting that we are still stuck where no one has an answer to what the online video monetization model.

read more | digg story

Online Video Ads: What Small Business Advertisers Need To Wa

Some really nice help from Jeff Porter at Searchengineland.com geared towards small, local businesses looking to enter the wild-west world of Online Video Ads.

Read The Full Post


read more | digg story

“Microsoft Gets Into Interactive TV Ads; Buys Navic”

“Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. ”

With wider options for their demos, the effort should prove to be fairly strong competition for Google.


read more | digg story

“Driving Video Consumption”

A good post at SearchEngineLand from Stephen Baker.

He breaks down some of the video advertising metrics, including:

- A potential suggestion to help increase CPMs to 20-30% through 2011
-The alert that media outlets are generally only publishing 10% of their video programming to their websites (I’d like to know the numbers for our sites - I know we are above that average)

I would have liked to see more suggestions as to how smaller advertisers can grab more of the pie. Are we just left with the share that Google offers us on their overlays?



read more | digg story

“Girls Don’t Like My Search Videos”

Barry Schwartz has shared some YouTube demographic data today that, although not too surprising, is mind-boggling when you see it in colorful pie chart form.

View the Charts at Barry’s Blog

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“Google Maps Adds “More” Button”

Man, I need to get a move on getting my media uploaded.

read more | digg story

“YouTube advertisers now targeting about-to-go-viral videos”

One of the big sticking points in Web 2.0 Advertising revenue has been how to turn viral viewership into cold hard cash.

Hugely successful traffic burst can be advertising windfalls, but only when good advertising plans of action are in place.

YouTube thinks they have a fresh spin on the action with buzz targeting.

Read The Press Release

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