August 27, 2008 at 9:32 am · Filed under Google, Video
In the latest Google Blog post, the search engine is claiming to have solved the video monetization puzzle that has been plaguing the advertising industry.
In the post, Google claims that, through its implementation of its Video ID service, they have been able to not only identify, but also allow copyright holders to capitalize on infringement.
According to Google:
“our partners are choosing the [to monetize], monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this “partner uplift,” and for some partners we’ve seen uplift as high as 9000%.”
August 19, 2008 at 6:52 am · Filed under SEM, Video
A new study composed by Break Media and developers Panache confirms industry-wide numbers on a variety of video advertising formats.
“Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache.
For overlay ads and non-overlay banners, about 78% viewed the ads for at least 15 seconds. Non-overlays had click-throughs of 0.08%, while overlays were higher at 0.65%–five times the industry average for standard display ads.”
The numbers are impressive enough to almost make me skeptical.
One interesting note: the data collection was targeted around major metropolitan centers such as New York, Chicago, Los Angeles, Miami, Houston and Denver, ignoring the broadband capabilities or interest of most of the country. That might have swung the numbers heavily.
June 26, 2008 at 10:51 am · Filed under Marketing, Video
Some really nice help from Jeff Porter at Searchengineland.com geared towards small, local businesses looking to enter the wild-west world of Online Video Ads.
“Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. ”
With wider options for their demos, the effort should prove to be fairly strong competition for Google.
A good post at SearchEngineLand from Stephen Baker.
He breaks down some of the video advertising metrics, including:
- A potential suggestion to help increase CPMs to 20-30% through 2011
-The alert that media outlets are generally only publishing 10% of their video programming to their websites (I’d like to know the numbers for our sites - I know we are above that average)
I would have liked to see more suggestions as to how smaller advertisers can grab more of the pie. Are we just left with the share that Google offers us on their overlays?
May 15, 2008 at 9:24 am · Filed under Metrics, Video
Barry Schwartz has shared some YouTube demographic data today that, although not too surprising, is mind-boggling when you see it in colorful pie chart form.
