SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for the ‘SEO’ Category

“How to Maximize Search Engine Optimization for Web Video”

“TheBoss” emailed me today with a great article from Web VideoReport.
Practical tips, must-dos, and even a list of top video search; Onil Gunawardana outlines the foundation for a great Video Optimization program, or a checklist for any SEO who has to work with video content.
Great tip-off, thank you!
Read The Post Here
Blogged with the Flock Browser

“Search Illustrated: Factors That Increase TrustRank”

I am starting to see huge amounts of value placed in having the physical street address on the landing page.
My recent experiences with my one non-localized client has left me feeling that it is make or break.
read more | digg story

“Google Confirms Page Load Time As Future Factor in AdWords”

Search Engine Roundtable is all over Page Load as a new factor in the Google Algorithm.
Good? Bad? I dunno. Makes sense to me, but it may put some serious pressure on el cheapo hosts.
read more | digg story

“SEO Site Audit: A Wise Investment For All Companies”

As we near the end of the first quarter, I am dreading the annual Site Audit that I offered, but Jessica Bowman is absolutely correct.
read more | digg story

“Further Look into Google Local”

Back in 2005, Paul Jahn’s “Further Look Into Google Local” reviewed Google’s Local Business Listings offering. The pre-bulk feed, and pre-10-box results review offers a historical perspective of the genesis of Google’s Local, and suggests some recommendations for basic optimization.
This primer is a great place to start when introducing Google’s Local Business Center to [...]

“Video Search Engine Optimization: Catering To The Masses”

Eric Papczun lays out some very simple rules, that most of our stations are not following, for Video Optimization.
Quick check: A site: search on one of our largest sites returns no video results!
It sounds like Eric’s tips will shortly be added into station training!
read more | digg story

“Poor People Use Yahoo, Those Better Off Use Google”

I’m not sure by the title that is sounds like it, but this is the Hitwise Search Engine User Demographic data that was debated at lunch today.
Some of the comments hit on the theories as to why Yahoo!’s audience would be younger, and Google’s wealthier.
read more | digg story

“New—And Unfortunate—Changes To Google Local Search”

Not only does Daniel Bower dispute the exact problem with the new Local results that I was ranting about here last week, but i am very interested to see how his little “test” plays out.
Bookmark this one folks.
read more | digg story

“”It’s All Relevant” - Revisited”

StraightUpSearch theorizes that relevancy is a large part of quality, and I agree.
At the very least, relevancy has been a great focus for a beginner like me. It allows room for evaluation and testing, and can provide my wide variety of campaigns with some stability and order.
It may be a brief article, but it is [...]

“5 Reasons Why Rankings Are A Poor Measure Of Success” by Jill Whalen

While I do perform a monthly audit of my around 300 clients positioning, and believe the information can be useful to observe general trends, in this article, Jill has laid out the exact arguments that I use to quantify those results.
I want to run the audits for my own awareness, but I also believe that [...]