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Archive for SEO

“Microsoft plans big investments in search”

“Microsoft’s CEO defended the software maker’s decision to invest heavily in its unprofitable online business, but shed minimal light Thursday on specific steps it will take to challenge Google in the wake of the failed bid to buy Yahoo.”

The AP reports on renewed focus on the flailing search enterprise, this immediately on the heels of the announcement of a deal with Facebook.

Yep. Up next on my list.

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Google opens Knol up to the public

Knol — Google’s secret Wikipedia-like article sharing/knowledge base — is now available to everyone to try. It operates under what they call ‘moderated collaboration’ — Wikipedia killer anyone?

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“Improved flash indexing”

The Google Webmaster Central Blog has officially announced improved ability to read and spider SWF files.

Site designers pushing musical elephants and spinging flowers alike rejoice!

Seriously though, with the popularity of widgets, this could mean a major flexibility bonus for developers concerned with SEO.

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Notes from June’s Google Webmaster Chat

Since this is the first I’ve attended, I was not sure how applicable the information covered in the second of Google’s Webmaster Chats would be for me and my situation. Despite this, I had just passed my Professionals Exam (please note the pretty logo in the Sidebar!), and had overall had a pretty crappy day, so spending an hour or so on a WebEx sounded appealing enough.

I am glad I did.

All levels and veins of interest were represented, and the presentations were helpful, and interesting enough, and I picked up lots of salient little tidbits out of the ongoing 300-question Q&A.

So, here’s a quick cheat sheet of my notes, without the legibility issues of my penmanship:

  • One presentation highlighted the underused Google Subscribed Links, and the Google Personalized Search Engine.
  • Personalized Search Factors include: user location, user options, and search history.
  • yoast.com’s browser plug-in was mentioned as an effective “non-personalization” tool
  • You can also turn off the personalization of a search query by adding “&pws=0″ to the string.
  • For help in ranking well in Local Search, be sure to keep your physical address on the page.
  • Some answers emphasized that results are personalized by IP.
  • With over 200 factors for Ranking, let’s face it, no one can keep track all of the time.
  • Multiple languages on one page can confuse not only users, but also the bots. Try to choose 1 language, and stick with it, or create a landing page for each language.
  • Automated language translation of pages is still read as duplicate content by the bots.
  • There is no such thing as an “.edu boost”. No extensions are any differently weighted, either domain or file type. If the bots can read it, that’s it.
  • While url strings are case sensitive, Google searches are not. All Caps is even fine.
  • There is no difference between hyphens, dashes, or underscores. You no longer need to worry about avoiding the hyphens, but you also really shouldn’t worry about switching out all of those underscores you’re using either.
  • The Googlers were all wondering why we were all asking so many questions about Meta Tags? The only one at all used is the Meta Description, and that’s not even commonly used. Quit it with the meta worries
  • The buzz words for the session seemed to be “personalization“, “localization“, and “accessibility“.
  • A top point was to make you site accessible, usable, and enjoyable for the user, and maintain quality, relevant content. If you follow these simple concepts, the bots will be fine, too.

I hope you get a chance to sit in on the next one. I highly recommend it. Expect more of this fun little “open-ness” adventure from Google in the next quarter.

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“What is a #1 Google Ranking Worth?”

Aaron Wall’s SEOBook is one of my favorite resources, but with this article, he has thoroughly explained the importance of a high ranked position on results pages.

If nothing else keep this one marked for the complete book of resource links that he provides.

Read the Full Article

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How Do Images Get Ranked in Image Search?

Bill Slawski at SEO by the Sea, has homework done for you today. Image Search is more powerful than ever with the ongoing development of blended results, but Bill has pulled together nice, hard facts from Google and Microsoft and developed a nice SEO for Image Search primer.


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“The Trouble With All-In-Zero Video Players”

Video optimization has been a challenge for us. This entry makes some sense, and may give an idea of which way to head.

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“This Boring Headline Is Written for Google”

Back in 2006, The New York Times embraced SEO.

They are the dominating News on the Internet.

Go ahead, call it coincidence.

Read The Old Article Here.

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“How to Maximize Search Engine Optimization for Web Video”

“TheBoss” emailed me today with a great article from Web VideoReport.

Practical tips, must-dos, and even a list of top video search; Onil Gunawardana outlines the foundation for a great Video Optimization program, or a checklist for any SEO who has to work with video content.

Great tip-off, thank you!

Read The Post Here

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“Search Illustrated: Factors That Increase TrustRank”

I am starting to see huge amounts of value placed in having the physical street address on the landing page.

My recent experiences with my one non-localized client has left me feeling that it is make or break.

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