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SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for the ‘PPC’ Category

My Keywords Are Being “Unmapped”

Don’t worry, it’s not as much fun as it sounds. I received notice today that I have several account which contain keywords that will be “unmapped.” “We wanted to let you know that a limited number of keywords in your account that are currently linked to synonyms, or “mapped,” will soon become unmapped to give [...]

My Keywords Are Being "Unmapped"

Don’t worry, it’s not as much fun as it sounds. I received notice today that I have several account which contain keywords that will be “unmapped.” “We wanted to let you know that a limited number of keywords in your account that are currently linked to synonyms, or “mapped,” will soon become unmapped to give [...]

Yahoo! Ambassador Program Closing Date

For those who squeaked in to the lingering Yahoo! Ambassador Program by taking, but not passing, the Exam, the final deadline to complete Yahoo! Ambassador Certification on July 31st looms nearer and nearer. With the addition of Google Advertising on the Yahoo! Network, will the Ambassador Badge mean anything at all? Maybe just a ‘sign’ [...]

Review Session – Identifying Invalid Clicks

“Common reasons for click increases”: Competitor behavior Google Network Seasonal chnages Budget changes Ad relevancy If you have been affected: Indentify instances Examine overall patterns Compare your weblogs to your account reports Google’s Ad Traffic Quality Team The campaign(s), ad group(s), and/or keyword(s) associated with the suspicious clicks. The date(s) and time(s) of the suspicious [...]