PPC Hero does a nice little review of some added capabilities over at Google Adwords.
Added conversion tools have added a big bonus for those whose primary focus is on lead generation instead of dollars sold.read more | digg story
Considering my rant yesterday about “dentists,” I found it ironic to walk in this morning to Peter Hershberg’s piece on keyword choice.
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Think about it for a minute: have you ever searched for a “dentist?”
Likely not.
Likely what you were actually looking for is treatment for what ailed your tooth.
So much of search marketing is centered around the technology involved in the process, but can leave us with a distinct disconnect from the consumer.
Since no one [...]
David Szetela really explains well the issues involved with Google’s Content Network and the class action suit against Google.
The entire piece, screenshots and all, would be extremely helpful for explaining Content Network issues to anyone who is not working in a Google AdWords Account on a daily basis.
Hang On To This Oneread more | digg [...]
Trademarks owned by Google are not allowed.
Google Trademarks
Examples:
Google
Froogle
Gmail
Orkut
Keyhole
PageRank
What is a trademark?
Must be obtained on a country-by-country basis.
Google’s Trademark Policy
Advertisers may select trademarks in their keywords or ads. Google does not arbitrate.
Google may help in a dispute with limited investigation, but this policy only applies to sponsored results, not organic.
Trademark Compaint Procedures
Google’s Trademark Complaint Procedure page
If [...]
Quality
Not poor quality, legible text
Deceptive Tactics
No mock animated features
Image Ad Layout
Follow appropriate height and width requirements of the ad you chose
No rotation or inversion
Only one ad at a time
Don’t show the same ad multiple times
Image Ad User Bar
Already includes:
Display URL
Feedback Link
Provided by Google Info
Image Ad Content
Family Safe
No adult material
No Sexual themes
No inappropriate language
No porn
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Though we just switched to non-Content Network life here, it could be a beneficial tool in the future.
Following these recommendations, and with a little testing, it could be a benefit for some Clients.
read more | digg story
Image Ads Guidelines
Image ads must adhere to the same policies as text ads, in addition to those below
Many languages available
Shown on some partner sites, not SERPs
Guidelines Summary:
Quality - Clear and readable
Deceptive Tactics - No functionality that doesn’t work
Image Ad Layout - Size and orientation must meet height and width requirements
Image Ad User Bar -
Display [...]
Screened Products
Google reserves the right.
Ads and keywords are screened for:
Legal restrictions
May contribute to a negative user experience
May be contrary to Google’s values and policies
Products and services are subject to change.
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Tags: ReviewSession
There is a variety of Google AdWords ad formats:
Text Ads
Image (and animated) ads
Video ads
Local business ads
Mobile ads
Text ads format:
Headline - 25 characters including spaces
Description - 2 lines 35 characters each, including spaces
Display URL - 35 characters, including spaces
Destination URL - up to 1024 characters
Editorial Policies
Spacing - Appropriate spacing
Punctuation & Symbols - No unnecessary
Grammar & Spelling [...]
