As many early testers have revealed, Google has begun adding more information about their personalization tactics to the results. In the case of Pay Per Click Ads, the method of customization is added to a non-customizable bottom line of the ad. The description shows who this ad has been targeted at. In the example below, [...]
“Microsoft’s CEO defended the software maker’s decision to invest heavily in its unprofitable online business, but shed minimal light Thursday on specific steps it will take to challenge Google in the wake of the failed bid to buy Yahoo.” The AP reports on renewed focus on the flailing search enterprise, this immediately on the heels [...]
Not that it’s much of a surprise, but the official word from Yahoo! on their abandoned Ambassador Program came to me in an email today: ” Dear Current or Prospective Yahoo! Search Marketing Ambassador: The Yahoo! Search Marketing Ambassador program was specifically developed to help marketers drive sales leads to their clients. For the last [...]
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