Google’s promised Ad Manager has launched today.
Promising to be the DART - lite solution for low cost ad serving to a growing community, Ad Manager intends on opening up ad serving to the online world at large.
Yea! No more “Inactive For Search!”
Let the dancing in the streets begin…
As many early testers have revealed, Google has begun adding more information about their personalization tactics to the results.
In the case of Pay Per Click Ads, the method of customization is added to a non-customizable bottom line of the ad. The description shows who this ad has been targeted at. In the example below, the ad has been “geo-targeted” to the Champaign & Springfield-Decatur, IL market by DMA.
On the same page, Google has also noted how personalized search has affected my Organic Results. More experienced searchers are fully aware that no two sets of results are ever the same. Organic results vary by over 200 factors, including web history, as noted by Google in this case, as well as geographic designations based on the searcher’s IP address.
The decision to begin adding these informative little tags are likely the result of two emphasis changes at the search company:
The hope of both moves is to make each users individual search experience more enjoyable.
“Microsoft’s CEO defended the software maker’s decision to invest heavily in its unprofitable online business, but shed minimal light Thursday on specific steps it will take to challenge Google in the wake of the failed bid to buy Yahoo.”
The AP reports on renewed focus on the flailing search enterprise, this immediately on the heels of the announcement of a deal with Facebook.
Yep. Up next on my list.
Not that it’s much of a surprise, but the official word from Yahoo! on their abandoned Ambassador Program came to me in an email today:
The
Yahoo! Search Marketing Ambassador program was specifically developed to help
marketers drive sales leads to their clients. For the last four years, Yahoo!
has made an effort to enhance the program to provide the greatest added value to
our users. After a thorough evaluation of the program, we have decided to
discontinue the program.
The Ambassador Program, except for the limited
use of the Ambassador Logo as noted below, shall be terminated as of September
30, 2008.
For Prospective Ambassadors
Yahoo! stopped accepting
new registrations to be an Ambassador on April 29, 2008. Ambassadors with
pending certification have until July 31, 2008 to qualify to become an
Ambassador.
If you have registered but not yet obtained certification to
be an Ambassador, you have until July 31, 2008 to complete the training and take
the test to become eligible to be an Ambassador. Once certified, landing pages
will be delivered to new Ambassadors no later than August 31,
2008.
For Current Ambassadors and Prospective Ambassadors Who Become
Certified
Ambassador commissions will no longer be earned or paid for any
Managed Advertiser Account created on or after July 31, 2008. No Ambassador
commission will be earned by an Ambassador or paid by us for any Managed
Advertiser Account created on or after July 31, 2008. All Ambassadors that are
due payment of an Ambassador commission will be forwarded such payment no later
than September 30, 2008.
The Ambassador Logo may Still be
Used
Ambassadors may continue to use the logo of the Ambassador Program
on their web sites only to exhibit their designation as an Ambassador by Yahoo!.
However, all other sales, marketing and promotions relating to the Yahoo! Search
Marketing Ambassador Program must cease effective July 31, 2008.
New
Program Terms reflecting the above changes are set forth at
http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_ambassador_directory.html,
or at such other location as we may designate.
We thank you for your
support, dedication and participation in the Ambassador Program, and for your
business with Yahoo! Search Marketing. For further information on these changes,
please contact us at ambassadors-ysm@yahoo-inc.com.
Sincerely,
Your
Partners at Yahoo! Search Marketing ”
RIP Yahoo! Ambassador Program.
Don’t worry, it’s not as much fun as it sounds.
I received notice today that I have several account which contain keywords that will be “unmapped.”
Since this means access to more keyword combination options, this seems like great news. A little extra work next week and I will have more options than ever before, right.
Than why do I feel like there are a bunch of Search Marketing reps, sitting around with nothing to do since all of their bosses have left the company, and trying to come up with ways to make me pull my hair out.
For those who squeaked in to the lingering Yahoo! Ambassador Program by taking, but not passing, the Exam, the final deadline to complete Yahoo! Ambassador Certification on July 31st looms nearer and nearer.
With the addition of Google Advertising on the Yahoo! Network, will the Ambassador Badge mean anything at all?
Maybe just a ’sign’ of the times.
View The New Ambassador Program Terms of Service in PDF
“Common reasons for click increases”:
If you have been affected:
Google’s Ad Traffic Quality Team
3-5 business days for response.
Tags: ReviewSession
Please include:
“Invalid clicks are clicks generated by prohibited methods.”
Other deceptive software
Google’s toools for protecting clicks:
Tags: ReviewSession
“Google’s policy stems from the Digital Millennium Copyright Act (DMCA).”
“In accordance with the DMCA, ads may be removed for copyright infringement reasons. Ad disapprovals due to copyright complaints may be contested through the DMCA counter notification procedure.”
A complaint of an infringement claim requires a signed letter on company stationery containing:
A counter notification can be made following similar standards:
Google, Inc.
Attn: Google AdWords, Copyright Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
In the US: 650-618-1499
Outside the US: +1-650-618-1499
Attn: Google Copyright Complaints
Tags: ReviewSession
