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Google Ad Manager Launches For Public

Google’s promised Ad Manager has launched today.

Promising to be the DART - lite solution for low cost ad serving to a growing community, Ad Manager intends on opening up ad serving to the online world at large.

Take The Tour

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“Inside AdWords: Quality Score improvements”

Yea! No more “Inactive For Search!”

Let the dancing in the streets begin…

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Google Tagging Personalization in Both PPC and Organic Results

As many early testers have revealed, Google has begun adding more information about their personalization tactics to the results.

In the case of Pay Per Click Ads, the method of customization is added to a non-customizable bottom line of the ad. The description shows who this ad has been targeted at. In the example below, the ad has been “geo-targeted” to the Champaign & Springfield-Decatur, IL market by DMA.

On the same page, Google has also noted how personalized search has affected my Organic Results. More experienced searchers are fully aware that no two sets of results are ever the same. Organic results vary by over 200 factors, including web history, as noted by Google in this case, as well as geographic designations based on the searcher’s IP address.

Google_PPC_and_organic_personalization.gif

The decision to begin adding these informative little tags are likely the result of two emphasis changes at the search company:

  1. More transparency - One of the most common complaints with web folks has been the feeling of lack of information from the search giant. With more blog posts and chat sessions, the sense is that Google is trying to make users feel a little left out in the cold.
  2. Ongoing moves to localize searches - In an effort to filter the onslaught of information that users experience, the search industry as a whole, not just Google, is moving rapidly towards this type of “localization” by both geographic and behavioral targeting.

The hope of both moves is to make each users individual search experience more enjoyable.

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“Microsoft plans big investments in search”

“Microsoft’s CEO defended the software maker’s decision to invest heavily in its unprofitable online business, but shed minimal light Thursday on specific steps it will take to challenge Google in the wake of the failed bid to buy Yahoo.”

The AP reports on renewed focus on the flailing search enterprise, this immediately on the heels of the announcement of a deal with Facebook.

Yep. Up next on my list.

read more | digg story

Official Discontinuation Of The Yahoo! Search Marketing Ambassador Program

Not that it’s much of a surprise, but the official word from Yahoo! on their abandoned Ambassador Program came to me in an email today:

” Dear Current or Prospective Yahoo! Search Marketing Ambassador:

The
Yahoo! Search Marketing Ambassador program was specifically developed to help
marketers drive sales leads to their clients. For the last four years, Yahoo!
has made an effort to enhance the program to provide the greatest added value to
our users. After a thorough evaluation of the program, we have decided to
discontinue the program.

The Ambassador Program, except for the limited
use of the Ambassador Logo as noted below, shall be terminated as of September
30, 2008.

For Prospective Ambassadors
Yahoo! stopped accepting
new registrations to be an Ambassador on April 29, 2008. Ambassadors with
pending certification have until July 31, 2008 to qualify to become an
Ambassador.

If you have registered but not yet obtained certification to
be an Ambassador, you have until July 31, 2008 to complete the training and take
the test to become eligible to be an Ambassador. Once certified, landing pages
will be delivered to new Ambassadors no later than August 31,
2008.

For Current Ambassadors and Prospective Ambassadors Who Become
Certified
Ambassador commissions will no longer be earned or paid for any
Managed Advertiser Account created on or after July 31, 2008. No Ambassador
commission will be earned by an Ambassador or paid by us for any Managed
Advertiser Account created on or after July 31, 2008. All Ambassadors that are
due payment of an Ambassador commission will be forwarded such payment no later
than September 30, 2008.

The Ambassador Logo may Still be
Used
Ambassadors may continue to use the logo of the Ambassador Program
on their web sites only to exhibit their designation as an Ambassador by Yahoo!.
However, all other sales, marketing and promotions relating to the Yahoo! Search
Marketing Ambassador Program must cease effective July 31, 2008.

New
Program Terms reflecting the above changes are set forth at
http://help.yahoo.com/l/us/yahoo/ysm/sps/start/overview_ambassador_directory.html,
or at such other location as we may designate.

We thank you for your
support, dedication and participation in the Ambassador Program, and for your
business with Yahoo! Search Marketing. For further information on these changes,
please contact us at ambassadors-ysm@yahoo-inc.com.

Sincerely,

Your
Partners at Yahoo! Search Marketing ”

RIP Yahoo! Ambassador Program.

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My Keywords Are Being “Unmapped”

Don’t worry, it’s not as much fun as it sounds.

I received notice today that I have several account which contain keywords that will be “unmapped.”

“We wanted to let you know that a limited number of keywords in your account that are currently linked to synonyms, or “mapped,” will soon become unmapped to give you more control over your keywords. As you may know, we use various matching technologies to link some bidded keywords to other terms that a searcher might use synonymously to look for them. This mapping connects some keywords with related synonyms, such as “car insurance” with “auto insurance.”

What’s Changing
Recently, advertisers have voiced a need to manage some of these synonyms separately, so that they can use separate bidding and creative strategies, and business goals. To give you more control over your ads, we plan to remove a limited number of keyword mappings on July 29, 2008.

What does this mean for your account?
You may still receive traffic for these terms through the Advanced match type even after these terms are unmapped. For better control, however, we suggest adding these “new” terms to your existing account, along with new bids and ads. If you choose to add the new terms, keep in mind that they will be rejected as duplicates prior to July 29, if you are adding to the same ad group as your existing bidded term.”
- Yahoo! Search Marketing

Since this means access to more keyword combination options, this seems like great news. A little extra work next week and I will have more options than ever before, right.

Than why do I feel like there are a bunch of Search Marketing reps, sitting around with nothing to do since all of their bosses have left the company, and trying to come up with ways to make me pull my hair out.

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Yahoo! Ambassador Program Closing Date

For those who squeaked in to the lingering Yahoo! Ambassador Program by taking, but not passing, the Exam, the final deadline to complete Yahoo! Ambassador Certification on July 31st looms nearer and nearer.

With the addition of Google Advertising on the Yahoo! Network, will the Ambassador Badge mean anything at all?

Maybe just a ’sign’ of the times.

View The New Ambassador Program Terms of Service in PDF

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Review Session - Identifying Invalid Clicks

“Common reasons for click increases”:

  • Competitor behavior
  • Google Network
  • Seasonal chnages
  • Budget changes
  • Ad relevancy

If you have been affected:

  1. Indentify instances
  2. Examine overall patterns
  3. Compare your weblogs to your account reports

Google’s Ad Traffic Quality Team

  1. The campaign(s), ad group(s), and/or keyword(s) associated with the suspicious clicks.
  2. The date(s) and time(s) of the suspicious click activity.
  3. Any data in your weblogs or reports that indicate suspicious IP addresses, referrers, or requests.
  4. A paragraph describing the trends in logs and/or reports that led you to believe the click activity is invalid.

3-5 business days for response.

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Review Session - Google’s Invalid Clicks Policy

“Invalid clicks are clicks generated by prohibited methods.”

  • Repeated manual clicking
  • Robots
  • Automated clicking tools
  • Other deceptive software

Google’s toools for protecting clicks:

  • Detection and filtering techniques
  • Advanced monitoring techniques
  • The Google Team
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Review Session - Copyrights

“Google’s policy stems from the Digital Millennium Copyright Act (DMCA).”

“In accordance with the DMCA, ads may be removed for copyright infringement reasons. Ad disapprovals due to copyright complaints may be contested through the DMCA counter notification procedure.”

A complaint of an infringement claim requires a signed letter on company stationery containing:

  1. Identify in sufficient detail the copyrighted work that you believe has been infringed. For example, ‘The copyrighted work at issue is the text that appears on www.google.com/ads.’
  2. Identify the material that you claim is infringing the copyrighted work listed in item #1 above. This requires you to provide the search query that you used and the URL for each allegedly infringing ad.
  3. Provide information reasonably sufficient to permit Google to contact you (email address is preferred.)
  4. Provide information, if possible, sufficient to permit Google to notify the owner or administrator of the web page that allegedly contains infringing material (email address is also preferred.)
  5. Include the following statement: ‘I have a good faith belief that use of the copyrighted materials described above on the allegedly infringing web pages is not authorized by the copyright owner, its agent, or the law.’
  6. Include the following statement: ‘I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.’
  7. Your signature.

A counter notification can be made following similar standards:

  1. Identify the specific URLs of material that Google has removed or to which Google has disabled access. For Google Groups, identify the sender, date, newsgroup, and subject matter of all the material in question.
  2. Provide your name, address, telephone number, email address, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which your address is located (or Santa Clara County, California if your address is outside of the United States), and that you will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person.
  3. Include the following statement: “I swear, under penalty of perjury, that I have a good faith belief that each search result or message identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled.”
  4. Your signature.

Google, Inc.
Attn: Google AdWords, Copyright Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA

In the US: 650-618-1499
Outside the US: +1-650-618-1499
Attn: Google Copyright Complaints

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