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SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for the ‘PPC’ Category

Basic PPC Effectiveness

PPC ads are sold auction style, and rates vary based on clicks, so the campaigns are optimized on an ongoing basis, taking into effect industry and seasonal trends.
Effectiveness of PPC campaigns tend to be valued slightly differently than display advertising. In this case of text ads, we are looking at CTR, or Click Through Rate, [...]

Google Ad Manager Launches For Public

Google’s promised Ad Manager has launched today.
Promising to be the DART – lite solution for low cost ad serving to a growing community, Ad Manager intends on opening up ad serving to the online world at large.
Take The Tour
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“Inside AdWords: Quality Score improvements”

Yea! No more “Inactive For Search!”
Let the dancing in the streets begin…
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