In the days before AOTD began over here, many fun hours were shared around my monitors. One of the all time favorites was for a product called “The Wine Rack.” In was inevitable that I would cross paths with this advertising again, I suppose, but I was surprised to click on a link to Paul [...]
I didn’t neccessarily intend on really doing this every day, but all I had to say, this is what I want for Christmas:
By popular demand, I have begun grabbing the most distinctive ad I see during my morning approvals. This featurette is not for the faint of heart. For example, today’s winner: And what a way to start it is… Just a little game to keep you entertainment at work. I guess? Hmmm….
PPC ads are sold auction style, and rates vary based on clicks, so the campaigns are optimized on an ongoing basis, taking into effect industry and seasonal trends. Effectiveness of PPC campaigns tend to be valued slightly differently than display advertising. In this case of text ads, we are looking at CTR, or Click Through [...]
