Once again, Hitwise has released new numbers for this month, April 2008, and once again Google has posted growing numbers.
Up to 67.90%, most of their gains did not come from a strengthening market as hes been the case in the past. This time rather, it would appear that Google is in fact stealing shares straight [...]
TV Guru examines a BurstMedia survey, and highlights a potentially undeserved online audience. In this case, he suggests that TV Stations who’s demos skew a little older by nature could take advantage, but this info could also be very encouraging to other developers.
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Mark Walsh reports for Online Media Daily on the Accenture 2008 Global Media Survey.
Significant metrics include notice that “two-thirds of the 100 senior executives surveyed across media have less than 40% of capabilities required to take advantage of the new digital market-the same level as last year.”
With executives reporting 62% ready for online menetization, Walsh [...]
Aaron Wall’s SEOBook is one of my favorite resources, but with this article, he has thoroughly explained the importance of a high ranked position on results pages.
If nothing else keep this one marked for the complete book of resource links that he provides.
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As those of us working stiffs slog out our Monthly Reports, hope appears on the horizon!
Jodi McDermott reports on the MediaPost Blog of her involvement in a burgeoning partnership between the WAA (Web Analytics Association) and the IAB (Internet Advertising Bureau).
The promise of standardized metrics has been the Alchemy of the industry, but would [...]
ClipBlast! has released survey results examining the viewing habits of online video audiences.
The largest responding group at 28% revealed a preference for “discovery,” or random browsing.
While no huge surprise, having firm-ish numbers to discuss is helpful, and bodes very well for services like YouNews TV.
View The Full Release From BusinessWire
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John Paczkowski from Digital Daily hits the nail on the head once again with an analysis of the current relationship between Google and comScore.
Fun stuff.read more | digg story
comScore numbers for March 2008 are out.
No huge surprises, with Google up to 59.8%.
Read The Release
View SearchEngineLand’s Blog For More Coverage
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Hitwise reports an all-time high of 67.3 for Google.
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It’s great to see such a thoughtful exploration of what effect the internet is having not only on the newspaper business, but also on the quality of media itself.
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