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Making sense of the Search Engine Optimization and Online Marketing World

Entries for the ‘Metrics’ Category

Why My Analytics Reports Are Different From Google’s

Dec.16, 2008 in Google, Metrics, SEM Comments

Differences in analytics reporting are a common issue, not just within our client base, but across the net. Most notably, Google Analytics can often report numbers vastly different from tools offered by webhosts.

In many cases, the analytics themselves are implemented completely differently:

Google Analytics relies on cookies, which are able [...]

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“Google’s share of US searches hits 70% “

Aug.12, 2008 in Google, Metrics, SEM Comments

July’s numbers for July 2008 are out, and Google has finally broken the magic number.
Google now reports 70.77 percent of all U.S. searches.

read more | digg story

“comScore Releases June 2008 U.S. Search Engine Rankings”

Jul.21, 2008 in Metrics Comments

comScore is out for June 2008.
Google hovers at just above 60% of U.S. Search market, at 61.8%. AOL and Ask continue to drop off. Total searches continue to grow, up another 7% from May 2008.
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