August 27, 2008 at 9:32 am · Filed under Google, Video
In the latest Google Blog post, the search engine is claiming to have solved the video monetization puzzle that has been plaguing the advertising industry.
In the post, Google claims that, through its implementation of its Video ID service, they have been able to not only identify, but also allow copyright holders to capitalize on infringement.
According to Google:
“our partners are choosing the [to monetize], monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this “partner uplift,” and for some partners we’ve seen uplift as high as 9000%.”
Promising to be the DART - lite solution for low cost ad serving to a growing community, Ad Manager intends on opening up ad serving to the online world at large.
August 19, 2008 at 6:52 am · Filed under SEM, Video
A new study composed by Break Media and developers Panache confirms industry-wide numbers on a variety of video advertising formats.
“Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache.
For overlay ads and non-overlay banners, about 78% viewed the ads for at least 15 seconds. Non-overlays had click-throughs of 0.08%, while overlays were higher at 0.65%–five times the industry average for standard display ads.”
As many early testers have revealed, Google has begun adding more information about their personalization tactics to the results.
In the case of Pay Per Click Ads, the method of customization is added to a non-customizable bottom line of the ad. The description shows who this ad has been targeted at. In the example below, the ad has been “geo-targeted” to the Champaign & Springfield-Decatur, IL market by DMA.
On the same page, Google has also noted how personalized search has affected my Organic Results. More experienced searchers are fully aware that no two sets of results are ever the same. Organic results vary by over 200 factors, including web history, as noted by Google in this case, as well as geographic designations based on the searcher’s IP address.
The decision to begin adding these informative little tags are likely the result of two emphasis changes at the search company:
More transparency - One of the most common complaints with web folks has been the feeling of lack of information from the search giant. With more blog posts and chat sessions, the sense is that Google is trying to make users feel a little left out in the cold.
Ongoing moves to localize searches - In an effort to filter the onslaught of information that users experience, the search industry as a whole, not just Google, is moving rapidly towards this type of “localization” by both geographic and behavioral targeting.
The hope of both moves is to make each users individual search experience more enjoyable.
The numbers are impressive enough to almost make me skeptical.
One interesting note: the data collection was targeted around major metropolitan centers such as New York, Chicago, Los Angeles, Miami, Houston and Denver, ignoring the broadband capabilities or interest of most of the country. That might have swung the numbers heavily.
Danny Sullivan posts about a new feature in Google Search that i somehow missed:
“Google is now showing “search customization” messages to inform searchers when their search results have been modified from “normal” due to a searcher’s geographic location, previous query or web surfing and search history. It’s a nice move to help searchers know what exactly is going on “under the hood” at Google”
“Microsoft’s CEO defended the software maker’s decision to invest heavily in its unprofitable online business, but shed minimal light Thursday on specific steps it will take to challenge Google in the wake of the failed bid to buy Yahoo.”
The AP reports on renewed focus on the flailing search enterprise, this immediately on the heels of the announcement of a deal with Facebook.
