One of the big sticking points in Web 2.0 Advertising revenue has been how to turn viral viewership into cold hard cash.
Hugely successful traffic burst can be advertising windfalls, but only when good advertising plans of action are in place.
YouTube thinks they have a fresh spin on the action with buzz targeting.
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FOR IMMEDIATE RELEASE:
BIM drives record traffic to local advertiser and station websites
KCRG receives over 22 million pageviews in February
Google Search engine placement drives value for advertisersMadison, WI May 13 2008 – Broadcast Interactive Media, the leading provider of locally-focused website and revenue solutions for more than 130 local media clients, notes record [...]
Owen Thomas pans Google’s latest endeavor, TV Ads in his article. Check back tomorrow after my training session and I’ll update on how this project could affect both industries.read more | digg story
As those of us working stiffs slog out our Monthly Reports, hope appears on the horizon!
Jodi McDermott reports on the MediaPost Blog of her involvement in a burgeoning partnership between the WAA (Web Analytics Association) and the IAB (Internet Advertising Bureau).
The promise of standardized metrics has been the Alchemy of the industry, but would [...]
Here at NamesChanged, our Programs have historically relied heavily on Directory Structure.
We are all set to move in to the future, and first discussions have even begun. Some of us are theorizing that we need to begin to move away from Directory Programs. Others don’t really see any other options.
The HighRankings Forum has been [...]
Immediately following my previous post I was forwarded a TVB E-Alert releasing the following information:
“Dear TVB Member:
You may have seen this morning in the trades that a recent survey by the Association of National Advertisers and Forrester Research says 62% of marketers believe TV is less effective since 2006.
We have responded with a statement to [...]
Marketing Charts reports recent study findings about the decline in the effectiveness of television advertising.
The study notes several factors: increased online advertising expenditures, of course, but also the use of DVRs.
The preview of findings are being released in advance of the upcoming 2008 ANA TV & Everything Video Forum in New York.
read more | digg [...]
Clive Thompson’s review of “The Tipping Point” by Malcom Gladwell provides viral marketers with practical application for some basic Marketing Theory Applications.
read more | digg story
