Google’s promised Ad Manager has launched today.
Promising to be the DART - lite solution for low cost ad serving to a growing community, Ad Manager intends on opening up ad serving to the online world at large.
IMMI (Integrated Media Measurement Inc.) has provided new details on the latest figures for online programming.
The numbers are impressive enough to almost make me skeptical.
One interesting note: the data collection was targeted around major metropolitan centers such as New York, Chicago, Los Angeles, Miami, Houston and Denver, ignoring the broadband capabilities or interest of most of the country. That might have swung the numbers heavily.
A March study conducted by Simmons/Experian Research and Coupons, Inc. concludes increased adoption of online coupons, and provides metrics.
“The number of American adults using online coupons rose by 39% to 36 million between 2005 and 2008,”
read more | digg story
Don’t worry, it’s not as much fun as it sounds.
I received notice today that I have several account which contain keywords that will be “unmapped.”
Since this means access to more keyword combination options, this seems like great news. A little extra work next week and I will have more options than ever before, right.
Than why do I feel like there are a bunch of Search Marketing reps, sitting around with nothing to do since all of their bosses have left the company, and trying to come up with ways to make me pull my hair out.
The slowing economy is cutting into online ad growth — although it is likely to take a greater toll on offline media, according to a new survey.
Some really nice help from Jeff Porter at Searchengineland.com geared towards small, local businesses looking to enter the wild-west world of Online Video Ads.
“Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. ”
With wider options for their demos, the effort should prove to be fairly strong competition for Google.
read more | digg story
Mark Walsh reports on the boost in Local Sales:
“Local Internet advertising is expected to increase 50% in 2008 to $13.1 billion as small and medium businesses facing a faltering economy turn to less expensive options for reaching consumers, according to a new study.”
Woot! for Local!
As we begin our big re-design effort, Dwight Silverman’s warning should be heeded.
While we see the advantages of the technology that we have access to, most of our market does not value it the same, and they are the point, right?
IAB and PricewaterhouseCoopers LLP (PwC) have release their 2007 Internet Advertising Report.
Major metrics include:
The data seems to follow wider technology trends, and slight steps away from old-form advertising tatctics, opting instead for Seach and Performance deals.
No huge surprise, Classifieds took another turn for the worse.
