BIM drives record traffic to local advertiser and station websites

FOR IMMEDIATE RELEASE:

BIM drives record traffic to local advertiser and station websites

KCRG receives over 22 million pageviews in February

Google Search engine placement drives value for advertisersMadison, WI May 13 2008 – Broadcast Interactive Media, the leading provider of locally-focused website and revenue solutions for more than 130 local media clients, notes record traffic and local revenue to station websites. BIM powers groups such as Fisher Communications, Journal Broadcasting Group, Granite Broadcasting, Schurz, Equity and others.

According to John Phelan, KCRG General Manager, Cedar Rapids, IA, “Since launching on the BIM platform we’ve grown from 2.4 million pageviews in April 2006 to logging a record 22.2 million pageviews in February, with our unique visitors going from 286,000 to now over 2.2 million. Additionally, we’ve grown local revenue with BIM’s online business directory model. The focus on SEO really gives KCRG the competitive advantage with local advertisers, and has brought in nearly $400,000 in new local revenue. In fact, one of our Your Health Matters Today sponsors, Linn County OB-GYN, achieves 1st page, 1st position rank Google searches by being part of BIM’s online business directory.”

KSFY General Manager Kelly Manning adds, “We’ve taken advantage of BIM’s expertise in local search services, and have seen sponsors such as South Dakota Furniture Mart garner top listing – page one, placement one. Results like these reinforce our decision to partner with BIM to build a true internet business through web-marketing programs and increase traffic through flexible technology and content support.”

Timur Yarnall, BIM President/CEO, adds, “BIM’s domain expertise in site design, local sales training, national ad revenue and YouNews™ strengthens with successful search engine optimization practices. Given that fully 68% of search engine users click through to results on the first page of a search, and 92% within the first three pages, it’s become increasingly important for local broadcasters to offer comprehensive ad solutions to their local advertisers. Clients like KCRG and KSFY understand this, and have been fantastic partners, taking and running with programs like Your First Time, Explore Politics and YouNewsTV™. It’s exciting to see clients apply the various elements BIM offers and achieve these phenomenal levels of growth.”

Additional Information on Local Search Results:

BIM’s # 1 local advertising client for this month now is Linn County OB-GYN, P.C., a KCRG Your Health Matters Today client. They had 767 clicks to their sponsor page last month, and 935 this month. They appear, and have been appearing for quite some time, on 1st page, 1st position of Google, with keywords: “ob gyn eastern iowa.”

South Dakota Furniture Mart, KSFY Sioux Falls, SD, was one of BIM’s first YouNewsTV™ sponsors. They had 939 clicks on their sponsor link last month, and 885 this month. They are consistently on the first page, holding position #9, with keywords “furniture south dakota.”

Additionally, BIM has tested new Local Search services, also with excellent results. WISE Your Health Matters Today client Fairfield Furniture garners top listing (page #1, placement #1, Google search) as a result of BIM’s Local Search practices, with keywords “furniture and design fort wayne.”

About Broadcast Interactive Media

Based in New York City and Madison, WI, Broadcast Interactive Media (www.broadcast-interactive.com) is the leading provider of locally-focused Web solutions for more than 120 television and radio broadcast station websites. Offerings include a comprehensive suite of revenue-generating programs including YouNewsTV™, national sales support, video streaming, content feeds, and technology development. Customers include groups such as Fisher Communications, Journal Broadcast Group, Granite Broadcasting Group, Meredith Broadcasting, Schurz Communications, and Freedom Communications.

Contact:
Marivic Valencia
Marketing Director
Broadcast Interactive Media
Ph: 608-255-2802
mvalencia@bimedia.net

Broadcast Interactive Media
122 W Washington Ave
Suite 350
Madison WI 53703

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