“5 Reasons Why Rankings Are A Poor Measure Of Success” by Jill Whalen

While I do perform a monthly audit of my around 300 clients positioning, and believe the information can be useful to observe general trends, in this article, Jill has laid out the exact arguments that I use to quantify those results.

I want to run the audits for my own awareness, but I also believe that releasing the results to the clients can be detrimental, since most will never here the arguments that Jill lays out so simply, and then aren’t we just breeding more mis-conceptions?

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