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SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for October, 2009

Basic PPC Effectiveness

Oct.21, 2009 in PPC, SEM Comments

PPC ads are sold auction style, and rates vary based on clicks, so the campaigns are optimized on an ongoing basis, taking into effect industry and seasonal trends.
Effectiveness of PPC campaigns tend to be valued slightly differently than display advertising. In this case of text ads, we are looking at CTR, or Click Through Rate, [...]

Bing and Yahoo! Search would account for 25 percent of U.S. searches

Oct.06, 2009 in Uncategorized Comments

The September 2009 numbers from Experian® Hitwise® indicate Google holding strong over 70%, but Bing & Yahoo! together would total just over 25%.

  

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