A new study composed by Break Media and developers Panache confirms industry-wide numbers on a variety of video advertising formats. “Completion rates for pre-roll video ads approached 90% and click-through rates averaged 10% in a new study of video ad units by Break Media and video ad technology provider Panache. For overlay ads and non-overlay [...]
July’s numbers for July 2008 are out, and Google has finally broken the magic number. Google now reports 70.77 percent of all U.S. searches. read more | digg story
As many early testers have revealed, Google has begun adding more information about their personalization tactics to the results. In the case of Pay Per Click Ads, the method of customization is added to a non-customizable bottom line of the ad. The description shows who this ad has been targeted at. In the example below, [...]
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