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SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for June, 2008

“Microsoft Gets Into Interactive TV Ads; Buys Navic”

“Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. ” With wider options for their demos, the effort should prove to be fairly strong competition for Google. [...]

Sometimes It's the Little Things

Dear Google, Now I know that you still love me. You made some big changes this year. You’ve grown in leaps and bounds, but I have to admit, I was feeling a little neglected. As if your head was turned, and you were only focused on your power users, and the big deals. As if [...]

Sometimes It’s the Little Things

Dear Google, Now I know that you still love me. You made some big changes this year. You’ve grown in leaps and bounds, but I have to admit, I was feeling a little neglected. As if your head was turned, and you were only focused on your power users, and the big deals. As if [...]

Review Session – Identifying Invalid Clicks

“Common reasons for click increases”: Competitor behavior Google Network Seasonal chnages Budget changes Ad relevancy If you have been affected: Indentify instances Examine overall patterns Compare your weblogs to your account reports Google’s Ad Traffic Quality Team The campaign(s), ad group(s), and/or keyword(s) associated with the suspicious clicks. The date(s) and time(s) of the suspicious [...]