One of the big sticking points in Web 2.0 Advertising revenue has been how to turn viral viewership into cold hard cash.
Hugely successful traffic burst can be advertising windfalls, but only when good advertising plans of action are in place.
YouTube thinks they have a fresh spin on the action with buzz targeting.
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Once again, Hitwise has released new numbers for this month, April 2008, and once again Google has posted growing numbers.
Up to 67.90%, most of their gains did not come from a strengthening market as hes been the case in the past. This time rather, it would appear that Google is in fact stealing shares straight [...]
FOR IMMEDIATE RELEASE:
BIM drives record traffic to local advertiser and station websites
KCRG receives over 22 million pageviews in February
Google Search engine placement drives value for advertisersMadison, WI May 13 2008 – Broadcast Interactive Media, the leading provider of locally-focused website and revenue solutions for more than 130 local media clients, notes record [...]
PPC Hero does a nice little review of some added capabilities over at Google Adwords.
Added conversion tools have added a big bonus for those whose primary focus is on lead generation instead of dollars sold.read more | digg story
TV Guru examines a BurstMedia survey, and highlights a potentially undeserved online audience. In this case, he suggests that TV Stations who’s demos skew a little older by nature could take advantage, but this info could also be very encouraging to other developers.
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Owen Thomas pans Google’s latest endeavor, TV Ads in his article. Check back tomorrow after my training session and I’ll update on how this project could affect both industries.read more | digg story
Mark Walsh reports for Online Media Daily on the Accenture 2008 Global Media Survey.
Significant metrics include notice that “two-thirds of the 100 senior executives surveyed across media have less than 40% of capabilities required to take advantage of the new digital market-the same level as last year.”
With executives reporting 62% ready for online menetization, Walsh [...]
Aaron Wall’s SEOBook is one of my favorite resources, but with this article, he has thoroughly explained the importance of a high ranked position on results pages.
If nothing else keep this one marked for the complete book of resource links that he provides.
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As those of us working stiffs slog out our Monthly Reports, hope appears on the horizon!
Jodi McDermott reports on the MediaPost Blog of her involvement in a burgeoning partnership between the WAA (Web Analytics Association) and the IAB (Internet Advertising Bureau).
The promise of standardized metrics has been the Alchemy of the industry, but would [...]
Bill Slawski at SEO by the Sea, has homework done for you today. Image Search is more powerful than ever with the ongoing development of blended results, but Bill has pulled together nice, hard facts from Google and Microsoft and developed a nice SEO for Image Search primer.
read more | digg story
