Mark Walsh reports on the boost in Local Sales:
“Local Internet advertising is expected to increase 50% in 2008 to $13.1 billion as small and medium businesses facing a faltering economy turn to less expensive options for reaching consumers, according to a new study.”
Woot! for Local!
Rustybrick is all over the world of Local Search again with Google’s latest changes to add emphasis to the program.
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comScore is out with their April ‘08 numbers, which are admittedly more of the same that we’ve already seen.
One minor difference is that comScore has Yahoo!holding more of it’s own than the Hitwise numbers. Google’s growth seems to come from over all industry growth, and less than the cannibalism from an impending recession than other monthly interpretations.
Check out SearchEnginLand’s Coverage, including Pie Chart
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Cre8asite Forums members are discussing the whos/whys&wherefors of tags for accessibilty and the thread is extremely informative.
As we begin our big re-design effort, Dwight Silverman’s warning should be heeded.
While we see the advantages of the technology that we have access to, most of our market does not value it the same, and they are the point, right?
A good post at SearchEngineLand from Stephen Baker.
He breaks down some of the video advertising metrics, including:
- A potential suggestion to help increase CPMs to 20-30% through 2011
-The alert that media outlets are generally only publishing 10% of their video programming to their websites (I’d like to know the numbers for our sites - I know we are above that average)
I would have liked to see more suggestions as to how smaller advertisers can grab more of the pie. Are we just left with the share that Google offers us on their overlays?
Searchengineland is out with the new Nielsen Rankings, pie chart included.
Google is up to 62% of searches.
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IAB and PricewaterhouseCoopers LLP (PwC) have release their 2007 Internet Advertising Report.
Major metrics include:
The data seems to follow wider technology trends, and slight steps away from old-form advertising tatctics, opting instead for Seach and Performance deals.
No huge surprise, Classifieds took another turn for the worse.
Barry Schwartz has shared some YouTube demographic data today that, although not too surprising, is mind-boggling when you see it in colorful pie chart form.
View the Charts at Barry’s Blog
Man, I need to get a move on getting my media uploaded.
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