SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for April, 2008

“Google Local Business Center Allows Free Form Categories Now”

rusty brick at SEO Roundtable seems to have managed the trick that all of us in the Local Business Center have been waiting for.
He reports being able to utlize custom categories! No more relying on the limited, InfoSpace -y, wanna-be-junk!
View The Full Post With Screenshots
Blogged with the Flock Browser

“Hitwise: Google Hits New High; Microsoft & Yahoo New Lows”

Hitwise reports an all-time high of 67.3 for Google.

read more | digg story

“Multiplatform Yellow Pages Usage On the Rise”

The competition’s study is out,and according to them, they’re in like Flint.
read more | digg story

“The Trouble With All-In-Zero Video Players”

Video optimization has been a challenge for us. This entry makes some sense, and may give an idea of which way to head.
read more | digg story

Blogroll Is Up

I often get asked “Which blog’s do you watch?” or rather “Which blogs should I watch in order to keep ahead of you on this stuff?”
Ta da! I’ve finally set up my Blogroll.
Yes, I know it’s a lot, but if you don’t like it, that’s fine, too. I read ‘em so you don’t have to.
Blogged [...]

“Video on Flickr!’

Flickr has added video, and though a limit of :90 isn’t much it should be nice tough and a add a boost to the community.
The video support is only available in Pro accounts.
Likely as a result of the meg-hogging feature, flickr has also increased the size limitations for all accounts: 20MB per photo for Pro [...]

“The Great Unbundling: Newspapers “

It’s great to see such a thoughtful exploration of what effect the internet is having not only on the newspaper business, but also on the quality of media itself.
read more | digg story

“iProspect Blended Search Results Study”

iProspect’s April 2008 study tackles the advent of “blended” or “universal” search results.
One of the important implications of finding to note is their emphasis on optimized news, image, and video assets.
For the numbers crunchers, it is as important for ever to be at, or towards the top:
“…68% of search engine users click a search [...]

Review Session - Trademarks

Trademarks owned by Google are not allowed.
Google Trademarks
Examples:

Google
Froogle
Gmail
Orkut
Keyhole
PageRank

What is a trademark?
Must be obtained on a country-by-country basis.
Google’s Trademark Policy
Advertisers may select trademarks in their keywords or ads. Google does not arbitrate.
Google may help in a dispute with limited investigation, but this policy only applies to sponsored results, not organic.
Trademark Compaint Procedures
Google’s Trademark Complaint Procedure page
If [...]

Review Session - Image Ads Policy

Quality

Not poor quality, legible text

Deceptive Tactics

No mock animated features

Image Ad Layout

Follow appropriate height and width requirements of the ad you chose
No rotation or inversion
Only one ad at a time
Don’t show the same ad multiple times

Image Ad User Bar
Already includes:

Display URL
Feedback Link
Provided by Google Info

Image Ad Content

Family Safe
No adult material
No Sexual themes
No inappropriate language
No porn

Blogged with [...]