“What Are The Right Keywords? Anyone? Anyone?”
Considering my rant yesterday about “dentists,” I found it ironic to walk in this morning to Peter Hershberg’s piece on keyword choice.
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Archive for April, 2008
Quick Tip: No One’s Looking for a Dentist
Think about it for a minute: have you ever searched for a “dentist?”
Likely not.
Likely what you were actually looking for is treatment for what ailed your tooth.
So much of search marketing is centered around the technology involved in the process, but can leave us with a distinct disconnect from the consumer.
Since no one really wants to go to a dentist, searching will be affected. Searches are made for some thing you want to find. It’s likely that “teeth whitening” or “lost filling” will be more effective. That’s what I want - I want my crown fixed and my tooth to stop aching. I don’t want a “dentist.”
“Gin, Television, and Social Surplus”
Clay Shirky has written a really beautiful piece over on Here Comes Everybody about the recent past and future growth of modern society.
Clay has simultaneously managed to renew my faith in the potential art of Blogging, and made me feel guilty for watching Scrubs. And drinking gin.
Thanks Clay.
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” Is Online Video Waiting for Its Close Up? Discovery, Recommendations Trump Search, New ClipBlast! Survey Reveals “
ClipBlast! has released survey results examining the viewing habits of online video audiences.
The largest responding group at 28% revealed a preference for “discovery,” or random browsing.
While no huge surprise, having firm-ish numbers to discuss is helpful, and bodes very well for services like YouNews TV.
View The Full Release From BusinessWire
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Local Search In A Nutshell
I was asked by a client this afternoon to explain why I was against removing a Google API Map, one of the features that we offer standard, from their page.
The person I am dealing with is intelligent and fairly strong in computers, but since they will need to turn around and explain it to someone else, who likely is not, I was asked to help provide some info that may help them understand.
Here is what I came up with, for better or worse:
“Local Search is an important element of the industry today. If you think about how you search you will likely realize that you use Google to find what you need, hopefully in the most specific terms to you. You want not only information on the product/service you want, but also how you can get your hands on it.
Our Templates, and on a larger scale, all of our Programs, are focused on making your clients easily accessible in their market. The Map function is one of the strongest elements.
The Map provides, address information, and stresses the accessibility of your client, not only to the user, but also to the search engines. This “localized” information is a top priority in the “Quality,“ or more appropriately described “Relevance Ratings” which the search engineers at places like Google use to decide where on the Results Page a listing should show up. The more Relevant, the higher on the Page, The higher on the Page, the more Traffic.
The Map Function also confirms this information to Google, allowing for these pages to better appear in their Map offering, and for a listing to appear with a directions “breakout,” improving accessibility yet again, as well as user experience, which Google stresses, thus improving rating. Yes, it’s all just a big nasty cycle.
In addition to all of this dry, technical information, I would also point out that our tactics seem to be effective: there have been a few clients who have chosen to proceed without the Map on their Page. Tracking has shown a significant stunt in their results, even when the rest of that stations’ clients a re flourishing.”
How do you explain this?
“The Google Content Ad Fraud Lawsuit: Just the Facts”
David Szetela really explains well the issues involved with Google’s Content Network and the class action suit against Google.
The entire piece, screenshots and all, would be extremely helpful for explaining Content Network issues to anyone who is not working in a Google AdWords Account on a daily basis.
Hang On To This One
read more | digg story
“Google: Why comScore’s Report on Our “Surprising” Paid Cl”
John Paczkowski from Digital Daily hits the nail on the head once again with an analysis of the current relationship between Google and comScore.
Fun stuff.
read more | digg story
“How To Avoid Troubles With Directories?”
Here at NamesChanged, our Programs have historically relied heavily on Directory Structure.
We are all set to move in to the future, and first discussions have even begun. Some of us are theorizing that we need to begin to move away from Directory Programs. Others don’t really see any other options.
The HighRankings Forum has been having a helpful discussion with some good ideas of when a Directory could be a good thing.
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“comScore Releases March 2008 U.S. Search Engine Rankings”
comScore numbers for March 2008 are out.
No huge surprises, with Google up to 59.8%.
View SearchEngineLand’s Blog For More Coverage
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“YouTube videos in Google Maps”
My original understanding of thwe featured videos available through the Local Business Center was clearly incorrect.
Seeing as you need to upload the videos to YouTube to add them to your Local Business Listing, this is not likely an avenue that we will want to pursue.
While I love the integration if the Google Products in general, these types of limitations are taking ad revenue straight out of our pockets and directing all those revenue-able opportunities to You-gle.
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