“What Are The Right Keywords? Anyone? Anyone?”
Considering my rant yesterday about “dentists,” I found it ironic to walk in this morning to Peter Hershberg’s piece on keyword choice.
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Entries for April, 2008
Quick Tip: No One’s Looking for a Dentist
Think about it for a minute: have you ever searched for a “dentist?”
Likely not.
Likely what you were actually looking for is treatment for what ailed your tooth.
So much of search marketing is centered around the technology involved in the process, but can leave us with a distinct disconnect from the consumer.
Since no one [...]
“Gin, Television, and Social Surplus”
Clay Shirky has written a really beautiful piece over on Here Comes Everybody about the recent past and future growth of modern society.
Clay has simultaneously managed to renew my faith in the potential art of Blogging, and made me feel guilty for watching Scrubs. And drinking gin.
Thanks Clay.
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