"What Are The Right Keywords? Anyone? Anyone?"
Considering my rant yesterday about “dentists,” I found it ironic to walk in this morning to Peter Hershberg’s piece on keyword choice. Read the Full Commentary Blogged with the Flock Browser
Entries for April, 2008
“What Are The Right Keywords? Anyone? Anyone?”
Considering my rant yesterday about “dentists,” I found it ironic to walk in this morning to Peter Hershberg’s piece on keyword choice. Read the Full Commentary Blogged with the Flock Browser
Quick Tip: No One's Looking for a Dentist
Think about it for a minute: have you ever searched for a “dentist?” Likely not. Likely what you were actually looking for is treatment for what ailed your tooth. So much of search marketing is centered around the technology involved in the process, but can leave us with a distinct disconnect from the consumer. Since [...]
Quick Tip: No One’s Looking for a Dentist
Think about it for a minute: have you ever searched for a “dentist?” Likely not. Likely what you were actually looking for is treatment for what ailed your tooth. So much of search marketing is centered around the technology involved in the process, but can leave us with a distinct disconnect from the consumer. Since [...]
